Analisis Efisiensi Saluran Pemasaran Komoditas Salak Pondoh di Desa Girikerto Kecamatan Turi Kabupaten Sleman Yogyakarta

The purpose of this research is to analyze the pattern salak pondoh marketing channels, margins, farmer profit sharing, efficiency, factors that influence analysis and between with efficiency standards. choice location was determined purposively (purposive sampling). Sampling respondents using simple random sampling method in which researcher selects sample by giving equal opportunity all members population be as determination respondent's Slovin number respondent farmers 93 while merchant are snowball based on information from previous 33 respondents. uses. Descriptive methods determine channel patterns area quantitative for margin analysis, share multiple linear regression analysis. One T-test difference. margins each I, III, III IV respectively Rp 0 / Kg, 3,630 5,984 Kg 5,932 value Farmer's II, - 100%, 63%, 39% 42% respectively, Marketing Efficiency proportion total Margin I 0% including efficient category 38%, 62% 59% less category. . results indicate independent variables, namely prices, consumer purchase prices costs affecting management. There differences